Semrush review
Semrush is the industry-standard SEO data suite: keyword research, competitive analysis, rank tracking, site audits and now AI-visibility tracking, from $139/mo. It is built to inform expert decisions, not to produce and publish content for you.
Screenshot of Semrush's website, captured July 2026.
Semrush at a glance
| Category | SEO data suite |
|---|---|
| Entry price | from $139/mo |
| Free trial | 7-day free trial |
| AI search (GEO) | Tracking |
| Best for | SEO professionals, marketers and agencies who need a full data and competitive-analysis suite. |
Key features
- Keyword research and competitive analysis
- Rank tracking and site audit
- Content optimisation and cannibalisation checks
- AI visibility tracking (ChatGPT, Perplexity, Gemini)
- API and MCP access on higher plans
Strengths and limits
Strengths
- Deepest keyword and competitive data on the market
- AI visibility features now included
- The industry standard for SEO professionals
Limits
- Expensive at $139/mo and up for a solo founder or small budget
- Many features gated to higher tiers or paid add-ons
- It tells you what to do, it does not do it for you
Where to read verified Semrush reviews
We do not publish star ratings or testimonials on this page. Independent user reviews live on third-party platforms, so search for Semrush on G2, Capterra, Trustpilot or Product Hunt to read verified feedback, or leave your own after using it.
How Semrush compares to Sorank
Semrush and Sorank are complementary, not rivals. Semrush is a data suite for people who do SEO; it shows you the landscape and leaves the doing to you. Sorank is an autopilot for people who want the outcome without operating a suite; it produces and publishes optimised, AI-visible content from $99/mo. A common setup is Semrush for analysis and an autopilot for execution. If you are a founder without an SEO team, start with the autopilot and add a suite later.
Frequently asked questions
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